Urban Suburban
Founded by 3 young sisters in the year 2017, Urban Suburban offers contemporary high-street fashion, but with the Indian touch that global brands tend to lack. They source high-quality surplus or leftover fabrics from factories, that are then constructed into a perfect design, silhouette and cut by their team of tailors. As someone who has shopped from this website on multiple occasions, I can tell you that the style and quality of clothing you’ll get here is phenomenal, especially considering the reasonable prices!
Alaya By Stage 3
Let me just say that I was already a fan of Stage 3, because of the sheer number of times they rescued me with a last-minute designer outfit. But Alaya is the division that actually lets you buy and keep runway-ready clothes, at sensible prices. The collections at Alaya By Stage 3 are curated by celebrity stylists, bloggers, and influencers, and consist of both contemporary and ethnic classic pieces.
July Issue
I kind of fail to understand why this brand isn’t more popular. If you’re looking for elegant, chic and luxury-quality clothes, July Issue is a great place to land at. The apparel here is based on the notions of simplicity and femininity, but also tend to draw from a certain athleisure influence. Each clothing item on this website features a unique cut and design, that will certainly set you apart from the crowd without depleting your bank account. P.S. if you’re on the hunt for gorgeous co-ords, this website has plenty of ’em!
Fab Alley
From glamorous cocktail dresses to pretty everyday tops and flattering bottoms, Fab Alley offers a range of stylish Western wear, inspired by celebrity style and trends from all over the world. All the clothes at Fab Alley are very millennial fashion-forward, but the best part is the affordable price tag they come with. Trust me, one scroll through their website and you’ll encounter so many items that your closet suddenly just needs to have!
Lulu & Sky
This one is a personal favourite of mine. Luly & Sky has been somewhat of a revolutionary name for the Indian fashion e-commerce market, by offering exceedingly trendy high-street fashion at excellent prices. There’s an assortment of clothing on the website, sorted according to apparel choice, occasion, editor’s recommendations, season, and really every element you can think of. Luly & Sky is the perfect source for outfits you can flex on the ‘gram, especially because nobody needs to know the thrifty price you paid for them!
Appapop
I will never stop singing this website’s praises! Appapop is a very fun, very young online fashion brand, that offers the latest trends in every apparel category, at highly steal-worthy prices. I can assure you, you will be able to find a budget-friendly variation on this website of most of the à la mode outfits you’ve seen celebrities flaunting on Instagram. In fact, off late a number of Bollywood celebs have been spotted wearing something from Appapop!
